Sunrise on the Kafue River in Kafue National Park, one of Zambia's most important wildlife, tourism, and wilderness areas. Early season burning, an initiative supported by The Nature Conservancy, a global organisation promoting conservation through working with local communities, attracts animals and birds for easier access to insects and new green grass shoots and prevents late season uncontrolled wildfires which ruin valuable wildlife habitat and reduce the attractions of the Park to tourists, whose visits bring millions of kwacha into the national and local economies, provide employment, and raise Zambia's global reputation.